You may be new to some of the processes and terminology used by designers and developers, so we’ve compiled a list of frequently asked questions make things simpler.

.ai – this is the Adobe Illustrator vector file, the original file used to create the logo. Print shops prefer .ai files because the size can be adjusted without losing quality.

.eps – similar to an .ai file but can be opened by other software, in case the recipient doesn’t have Adobe Illustrator.

.pdf – a popular vector file that can be opened on most computers. Print shops like these too.

.png – a raster (non-vector) file with a transparent background. Great for use on websites due to its smaller file size

.jpg – a raster (non-vector) file with a white background. Ideal for use online, in email signatures or in Microsoft Office documents.

A domain is your website url or website address, i.e.

Some people like to purchase several variations of a domain, for example, .com, .ca and .net, as this can protect your brand. Domains are usually cheap and there is no limit to the number you can own.

Hosting refers to the server where your website files will live. Once you have purchased a hosting plan, your domain name will be directed to your website, making it accessible on the Internet.

Some companies, such as Dreamhost and GoDaddy, offer both domain name and hosting services. We will need your domain and hosting login details to set up your website.

Using a reputable website hosting company is important. A good host ensures minimal disruption to your service, so your website is always available and easier to find in search results.

There are many different hosting companies out there and it pays to do some quick research before committing to a 12-month plan.

We have extensive experience hosting websites on Dreamhost, who have specific platform optimized for WordPress websites. Find out more >

GoDaddy is probably one of the most well-known suppliers of domain names. The advantages of using a bigger company can be better customer support and deals on names, but there are others out there.

Once you’ve chosen a domain name supplier and purchased your domain(s), we’ll need your login information.

That depends. If you already have a domain and hosting set up, we’ll just need your ftp login details.

If we are creating a website from scratch, you’ll need to purchase a domain and hosting, and send us the login information for both. Shortly after you’ve purchased hosting, you’ll receive another email from the hosting company with your ftp login details. We’ll need those too.

When coding websites, I always use SEO best practices for code, I can provide advice on pages you should include on your site and a few other tips. If you want to take it to the next level, I can put you in touch with an actual SEO expert that I recommend, who can quote you on his services.